Runs your pipeline
Keeps every deal updated, flags stalled opportunities, and surfaces blockers before they cost you.
River is a Sales AI that works alongside your existing team. It handles research, outreach, follow-ups, pipeline management, and coordination, end-to-end.
River owns entire workstreams, executes them independently, while still consulting your sales lead or AE when it needs to.
Keeps every deal updated, flags stalled opportunities, and surfaces blockers before they cost you.
Identifies target companies from buying signals, researches decision-makers, and crafts an angle for each account.
Composes personalized emails, runs multi-step sequences, and handles replies — all without waiting for direction.
You set the direction, then River runs on autopilot. It handles pipeline, outreach, and follow-ups, and reports back.
Set weekly priorities
Pipeline review and sent follow-ups
Researched 6 prospects, crafted outreach
Prepped brief for Acme call
Led the Acme call
Sent follow-up, updated deal stage
Flagged pricing decision, tagged manager
Approved pricing
Sent proposal to Acme
Qualified inbound lead, replied
When the agent hits something that needs a human, it escalates with full context, waits for your input, and picks back up.
When to escalate
Live calls & meetings
Presence required — the agent preps, you show up.
Pricing decisions
High-stakes judgment calls that need a human sign-off.
Domain expertise
Engineering, legal, or product input when the deal needs it.
Custom rules
Company-specific requirements you define — the agent follows.
How escalation and reclaiming works
Flags
Identifies what needs a human
Delegates
Creates a ticket with brief, meeting invite, and context
Human acts
Call, decision, or approval
Reclaims
Takes back and continues
Flags
Identifies what needs a human
Delegates
Creates a ticket with brief, meeting invite, and context
Human acts
Call, decision, or approval
Reclaims
Takes back and continues
Messaging is your primary interface — like texting a teammate. When the work calls for different tools, River builds them for you.
Your primary way to work with River. Delegate tasks, get reminders, ask anything. It's like texting a teammate who never drops the ball.
AGENT
Acme went quiet after the proposal — 5 days, no reply. Their CTO just posted about AI tooling on LinkedIn. Want me to follow up?
HUMAN
Yes, reference the post. What's the best angle?
AGENT
Draft readyFollow-up referencing the post, tied to their eval timeline. Shall I send?
Your primary way to work with River. Delegate tasks, get reminders, ask anything. It's like texting a teammate who never drops the ball.
AGENT
Acme went quiet after the proposal — 5 days, no reply. Their CTO just posted about AI tooling on LinkedIn. Want me to follow up?
HUMAN
Yes, reference the post. What's the best angle?
AGENT
Draft readyFollow-up referencing the post, tied to their eval timeline. Shall I send?
Every interaction is recorded automatically. The agent acts on the full history of each deal — emails, calls, notes, and decisions.
River comes with deep B2B sales knowledge built in. We configure it for your business, deploy it, and keep it running.
Week 1
Your ICP, sales process, tools, and team. We configure River to sell the way you sell.
Week 2
River connects to your CRM, email, and calendar. We tune it together until it runs right.
Ongoing
Continuous improvement. The agent handles more on its own. Your team gets more done with less.
You control the dial. Route any action through review until you're confident, then let the agent run.
Get a personalized demo
See how River agents can run your sales operation. We'll show you what it looks like deployed in your team.
Book a demo